About Us



Quotations you can trust

houseUP estimates the costing of your project using a scientific approach

  • get an estimation generated with specialised software and professional supervision
  • receive a quotation that breaks down every single cost detail
  • understand what is and isn’t included in your quote
  • monitor and review the cost of materials and finishes
  • enjoy our full no-surprise guarantee on the final cost
  • Learn 8 interesting facts a good construction estimate takes into account from our Infographic



Structural expertise onsite

houseUP introduces creativity in structural design to change the way you think about construction

  • optimise the structural details during the works
  • verify the solidity of the materials in real time
  • adapt to the actual status of the elements while they are exposed
  • save money with an intelligent use of steel and timber
  • increase light and usable space with the latest materials and solutions



High quality construction

houseUP takes on your project and delivers on time, with competence, attention, experience and care

  • choose high quality Italian kitchens at affordable prices
  • buy the best tiles and fittings directly from the manufacturers
  • use specialised workers for fitting and finishing
  • get first class details in every corner of your home
  • enjoy high quality results beyond the “on-time and in-budget” slogans



Digital dashboard

houseUP uses digital technology to innovate the world of construction.

  • gain visibility and control of the works for your project
  • understand all the phases and follow the progress
  • review pictures and videos of each site visit
  • ask questions in context about project details
  • track conversations on past phases of the work
  • monitor the schedule of works in detail
  • control the budget consumption compared to the cost breakdown

Our story

The idea of houseUP came when its founders experienced a renovation project for their own home, with a side of a rogue builder and a greedy freeholder.

After solving all the issues and so many lessons learned, it was impossible to resist the pull of going out there to make a difference in construction services.

Today houseUP renovates and builds beautiful homes, using digital platforms, agile processes and lean start-up framework, and working with the best tradespeople and suppliers on the market.

So that you can have what we couldn’t have as customers: making your dream home come true while having a great time on the journey.

The team


Vinz is the CEO and co-founder, with years of experience in the mobile and digital payment industries. He is a visionary who is able to translate the most innovative thinking into concrete actions.
Vincenzo is the key holder of the bridge between digital innovation and construction operations and the greatest customer champion.
Vinz’s LinkedIn Profile


Gen is managing director and chief of digital strategy with a background in the tech start-up industry. She is dynamic, ingenious and charismatic. She leads the company’s business strategy and the action plans to make it real.
Gen drives the digital roadmap and makes sure day-to-day decisions are always aligned with the business objectives.
Gen’s LinkedIn Profile


Luca is a construction architect with almost 10 years of experience and is one of our construction managers. He is passionate, determined and loves a challenge. Driven and motivated, Luca is always focused on solutions rather than problems. His natural talent and his experience make him the perfect project director.
Luca’s LinkedIn Profile


Aidan is one of our project directors, with over 12 years experience in the industry. He has directed large scale multi-million pound schemes as well as bespoke residential projects. He is a great communicator with the amazing ability to understand the clients’ dreams and make them happen.


Marwan is a construction project manager and a UCL educated Civil Engineer, specialised in Environmental Systems and engineering Management, with experience in Dubai and London. Marwan is positive, energetic and supportive, with a great eye for details. He is organised, focused and has a special talent to see the bigger picture in everything he does.


Davide is in charge of Operations and Logistics for our projects. He works closely with project and site managers to coordinate activities on-site with everything else: orders, deliveries, special equipment, permits, and more.
He is an excellent communicator, he also contributes to marketing, networking and event planning, and makes our days so much easier.