Oseyo Eats by H Mart is now open in London Waterloo
The new H Mart flagship restaurant brings Korean food and culture to London
Oseyo Eats is one of our favourite commercial projects in London. Located in one of the busiest area of the city, in a new build, had all the challenges and opportunities related to the unique location.
You can skip all the talking and have a look at the beautiful gallery here.
Between Waterloo station, The Old Vic Theatre and the vibrant Southwark scene, Oseyo eats has already become a favourite lunch option during the day and a quick pre-theatre pop-in place.
houseUP took on the project since H Mart team selected the location and managed the project in a full-on partnership mode. Together we chose the materials, we put solutions in place to unpredictable problems and flexibly embraced the requests for changes. We shared motivation, enthusiasm and commitment, feeling as part of one bigger team.
Oseyo eats is full of beautiful features; houseUP worked with H Mart to design the amazing details and then brought them to life. The timber details are amongst our favourites. The warm blond accents of the joists are a special touch that reprise the wave theme of all Oseyo shops. All the timber joists were hand crafted on site by the houseUP working teams. The timber listels that pattern one of the main walls were also created onsite from raw materials.
Italian porcelain tiles
Stunning concrete effect porcelain tiles on the floor of the main room complete the delicate balance between ornate and post-industrial vibe typical of the atmospheres of the Far East. The careful arrangement of led strips, led spotlights and led batons in warm and cool white enhances the effect, giving the visitor the feeling of entering a casual street diner in the centre of Seoul.
The way we were
We still remember the first day when houseUP took control of the site and put everything in motion. We were so excited to work with H Mart on their most important opening of the year.
Gen is managing director and chief of digital strategy at houseUP. She has a background in information security and product management in tech startups.